We're redefining creativity in the age of
artificial intelligence.

Different Guys is a technology company born
from the creative energy of London and Istanbul, blending 15 years of cinema and advertising experience with the limitless potential of AI.

Meet
the Team

Our team, led by Y. Erman Anıt and
Ozan Ketenci, believes in the perfect harmony of human and artificial intelligence. Eight members of our team consist of specialized AI agents - because we believe the future of creativity lies in the depths of technology.

Co-Founder / Creative Director

Yılmaz Erman Anıt

I'm Yılmaz Erman, a creative professional with 15 years of experience in global brands. Starting as a Designer, I progressed through roles as Art Director and Creative Group Head. I now serve as Creative Director at Tribal Worldwide Istanbul, part of the DDB group.
My journey includes positions at global advertising agencies such as TBWA/Istanbul, Grey Group, and Mullenlowe.

I've developed advertising campaigns for local and global brands throughout my career. Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike. I've contributed to over 100 commercial film projects across 10 countries, including Italy, Africa, Dubai, the UK, and Hong Kong. I also direct documentary-style films, with one of my notable projects being Turkish Cargo Mission Rescue, which reached over 10 million viewers through social media channels, CNN, BBC, and National Geographic. During this period, I contributed to award-winning projects recognized by prestigious institutions such as Crystal Apple, Felis, and the Turkish Graphic Designers Association. I'm a Professional Organization of Graphic Designers and the Royal Society of Arts member.

For the past three years, I've focused on artificial intelligence's potential in the creative industry. While developing innovative projects as a creative partner with Kling AI, I co-founded Different Guys in London and Istanbul with Ozan Ketenci, aiming to produce
next-generation projects by combining AI's budget and human resource advantages with my creative experience.

I believe that the creative industry's future will be shaped by experienced creators who can blend artificial intelligence technologies with human expertise.

Co-Founder / Generative AI Director

Ozan Ketenci

I'm Ozan Ketenci, a Generative AI Strategist and co-founder of Different Guys in London and Istanbul. Since 2022, I've been deeply involved in developing generative AI solutions, focusing on large language models, prompt engineering, and image/video generation technologies.

My technical expertise includes working with different LLM frameworks, implementing RAG systems, and optimizing embedding technologies for document retrieval. In the image generation domain, I have specialized in model fine-tuning techniques and LoRA training to customize generative models for specific visual styles and domain-specific applications.

At Different Guys, which I co-founded with Yılmaz Erman Anıt, our mission is to pioneer next-generation projects that leverage AI's computational power while preserving human creativity's nuanced expertise. We focus on creating solutions that treat AI as a creative partner rather than a replacement for human ingenuity.

I believe the future lies in creating meaningful synergies between human expertise and machine intelligence. I aim to democratize access to advanced AI technologies and empower individuals and organizations to address complex challenges with unprecedented creativity and efficiency.

Different AI Team

The AI employees of Different Guys are personalized with large-scale data according to their areas of expertise.

Each can analyze and approach tasks from a perspective far broader than a human could perceive.

DG/1

AI LLM Training Engineer

DG/2

Senior AI Prompt Engineer

DG/3

AI Machine Learning Engineer

DG/4

AI Workflow/Model Engineer

DG/5

AI Art Director

DG/6

AI Cinematographer (AI DOP)

DG/7

AI-Powered Brand Strategist

DG/8

AI Content & Copy Creator

As DifferentGuys, powered by London’s advanced
AI ecosystem, we stand alongside companies in Istanbul and London in their AI transformation
and creative passion.

While redefining the boundaries of creativity and integrating artificial intelligence
into traditional production processes, we never lose the human touch.

Because we believe that technology should be
guided by people—not the other way around.

Reach out with a greeting email, and let’s explore how we can collaborate.

Reach out with a greeting email, and let’s explore how we can collaborate.

Say Hello!